Countertop Displays/Mats

Client: Estee Lauder, New York
Size of Run: 4,660
Production Date: July 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Multinational
Comments: Estee Lauder launched this counter display to department stores worldwide. The tester unit holds informational brochures, and the graphics and design of the unit are compatible with Estee Lauder's centralized campaign.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

Client: The Gillette Co., Boston
Size of Run: 245
Production Date: August 2002
Awards: Gold, Design of the Times 2003
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Semipermanent, Supermarket Retailer
Comments: This display allows the Brookshire chain to merchandise $450 worth of Gillette products for both men and women at the front of the store.

Client: Cingular Wireless, Atlanta
Size of Run: 1,200
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Personal Telecommunications
Comments: "Rolling" LED lights dramatize the ability to roll over unused minutes in Cingular cell phone plans. The unit can sit on a shelf or be hung from its metal bracket.

Client: Zia Natural Skincare, San Francisco
Size of Run: 180
Production Date: February 2002
Producer: Vintage Wood, Sebastopol, Calif.
Division: Permanent, Cosmetics: Testers
Comments: Wood construction helped this combination tester and product display blend into its intended retail environment: natural foods/products stores. The bottom half of the unit features ample storage space for boxed, ready-to-sell products.

Client: Sony Electronics, Park Ridge, N.J.
Size of Run: 735
Production Date: July 2002
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Semi-Permanent, Entertainment: Home Entertainment
Comments: Consumers can personalize the look of the Sony Psyc DVD player by downloading designs from the Sony Web site. Like the product, the display was designed to stand out from more typical black, silver and gray DVD players.