Countertop Displays/Mats

Client: Skechers USA, Manhattan Beach, Calif.
Size of Run: 250
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products: Footwear
Comments: Skechers launched the "Somethin' Else" campaign in summer 2002 to target trendy young women and teens. A silhouette of a shopper with a bag emphasizes the brand's fun fashion and shopping message.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.

A solar-powered motor adds motion to this Triad tennis racket sign from Wilson Sporting Goods Co., Chicago.
Producer: Great Northern Corp.'s Display Group., Racine, Wis.

Client: Merial Inc., Duluth, Ga.
Size of Run: 8,000
Production Date: April 2002
Producer: The Display Connection, Moonachie, N.J.
Division: Permanent, Grocery: Pet Food and Accessories
Comments: These displays were designed to introduce Frontline flea and tick treatments in veterinary offices. Previously the product was only available behind the counter at pet stores. Placement in the field was higher than anticipated and the order quantity was doubled to 8,000.

Client: Kerastase, New York
Size of Run: 350
Production Date: May 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Hair and Skin Care: Suntan Products
Comments: Cost efficiency and quick development were requirements for this countertop display that requires no assembly by retailers. All-acrylic fabrication, highly reflective surfaces and CNC-routed curves help to give the display a prestigious look.

Client: Estee Lauder, New York
Size of Run: 4,660
Production Date: July 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Multinational
Comments: Estee Lauder launched this counter display to department stores worldwide. The tester unit holds informational brochures, and the graphics and design of the unit are compatible with Estee Lauder's centralized campaign.

Client: Acushnet Co., Fairhaven, Mass.
Introduction: 2002
Number of displays: Thousands
Construction: Acrylic, styrene, melamine, HPL, screenprinting
Distribution: On-course pro shops and off-course golf stores
P-O-P company: PCL, Lincoln, R.I.
Comments: A rolling freestanding display and a set of countertop displays were included in a new display program to help push the Pinnacle golf ball to a larger segment of the golf ball market.