Countertop Displays/Mats

Client: AT&T Wireless, Redmond, Wash.
Introduction: October 2002
Number of displays: 3,000
Construction: Windows-based MercuryONE computers with audio and trackball functions and touchscreens, 42-inch MercuryONE plasma screens
Distribution: AT&T Wireless stores
P-O-P company: Mercury Online Solutions Inc., Bainbridge Island, Wash.

Client: Skechers USA, Manhattan Beach, Calif.
Producer: United Displaycraft, Des Plaines, Ill.
Comments: A variety of displays and configurations were created in this display program to allow retailers to use multiple displays or use a display that better fit its environment. Tabletop and slatwall displays could be used by small, independent retailers while the large floor display could be used by high-volume stores.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Benchmarc Display Inc., Vernon Hills, Ill.
Comments: The three versions of this sign are made of hand-blown colored glass. They are charged with Xenon gas to create the "bolts of lightning" inside the cigarette packs.

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Benchmarc Display Inc., Vernon Hills, Ill.
Comments: The three versions of this sign are made of hand-blown colored glass. They are charged with Xenon gas to create the "bolts of lightning" inside the cigarette packs.

Client: Harley-Davidson, Milwaukee
Producer: DCI Marketing, Milwaukee
Comments: This promotion was created to draw in new and existing customers at the start of a new riding season. It was designed with several marketing strategies to promote purchases.

Client: Bic Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Comments: The goal was to create a high package-count display that was cost effective but still portrayed the premium image. The display was shipped fully assembled and required only that the retailer load it with product.

Client: RCA Music Group, New York
Producer: Einson Freeman Inc., Upper Saddle River, N.J.
Comments: This program was designed to be simple, sophisticated and dramatic with the use of black and gold colors. The small footprints and easy set-up of the displays made them popular at the retail level.

Client: The Integer Group, Golden, Colo.
Producer: Grimm Industries Inc., Fairview, Pa.
Comments: An actual Keystone Light can, spring-loaded and made top heavy, is used on this variation of the "take-a-penny/leave-a-penny" counter display. When a penny is placed or removed from the tray, the can bobbles. The unique display is a high-impact piece that costs under $10 and garnered 100% placement in the field.