Countertop Displays/Mats

Client: Philips DAP
Country of Production: United States
Distribution: Costco stores
Intended Length of Use: 12 months
Producer: Darko Inc.
Unit Cost: Under $200
Production Date: 7/24/2007
Number of Displays: 1,100
Objectives: To communicate the many features and benefits of the Norelco G390 Grooming system and complement the existing equity associated with the Norelco brand name.

Client: Microsoft Canada
Country of Production: Canada
Distribution: Canada
Producer: Artisan Complete
Unit Cost: Under $100
Production Date: 10/1/2007
Objectives: Microsoft required a display that would communicate the launch of Halo 3 exclusively for Xbox 360 and drive a pre-sale initiative of the video game in Zellers stores. Challenges included promoting this game in a highly competitive category and differentiating Halo 3 from other video games.

Client: Boehringer Ingelheim Pharmaceuticals Inc.
Country of Production: United States
Distribution: Supermarkets
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $50
Production Date: 7/20/2007
Number of Displays: 1,200

Client: La Roche-Posay
Producer: POP Displays, Yonkers, NY
Number of Displays: 950
Production Date: November 2007
Distribution: Dermatologist offices
Objectives: In physicians' offices, display the four steps and glorify the products. Educate consumers on the unique promise of BioMedic LHA-Peel.
Materials Used: Clear acrylic base with a polished edge, pedestal, pressure-sensitive laminated label and heat bent acrylic.

Client: Nokia
Country of Production: United States
Distribution: United States
Intended Length of Use: 12 months
Producers: LAgraphico, Midnight Oil Creative
Unit Cost: Over $1,000
Production Date: 11/9/2007
Number of Displays: 125

Client: Lego Systems Inc.
Country of Production: United States
Distribution: United States
Producer: Frank Mayer & Associates Inc.
Unit Cost: Under $300
Production Date: 7/1/2007
Number of Displays: 220
Objectives: Showcase the Mindstorms Robot product out of the packaging in an edgy, high-tech fashion and keep it secure. Call attention to the display and product within the product category. Educate the consumer on the product features/benefits.

Retailer: Dominick's
Location: Chicago

Client: DraftFCB for the USPS, Chicago, IL
Product(s) Promoted: The release of Marvel Comics Themed Stamps
Distribution: United States Postal Service Locations
Number of Stores: 20,000
Production Run Quantity: 20,000
Introduction: 7/29/07
Intended Duration: 3 months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Baird Display, Waukesha, WI

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