Countertop Displays/Mats

Client: Intuit
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Innomark Communications
Unit Cost: Under $10
Production Date: 11/12/2007
Number of Displays: 9,800
Objectives: Create a counter display to capture impulse sales near the checkout counter. Make the display resemble the product package. Offer a display that would allow penetration into new retail chains.

Client: Rona
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 5 months
Producer: Artisan Complete
Unit Cost: Under $200
Production Date: 11/12/2007
Number of Displays: 500
Objectives: To lift sales of the Rona gift cards and inform consumers of the benefits and endless products that can be purchased using the gift card.

Client: Hershey Canada
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 6 months
Producer: Artisan Complete
Unit Cost: Under $300
Production Date: 10/1/2007
Number of Displays: 1,800

Client: : L'Oreal
Number of Displays: 950
Production Date: October 2007
Distribution: Prestige outlets
Producer: POP Displays, Yonkers, NY
Objectives: Assist the beauty advisor selling Dermablend and assist the consumer in self discovery. House the entire product line in limited retail space. Reinforce the brand attributes of authority, medical, premium and modern.

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Gift boxes of chocolate truffles
Distribution: Convenience stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 10/15/07
Intended Duration: One month
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Benjamin Moore & Company
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Multi Dimensional Resources
Unit Cost: Under $25
Production Date: 3/15/2007
Number of Displays: 3,100

Client: Philips DAP
Country of Production: United States
Distribution: Costco stores
Intended Length of Use: 12 months
Producer: Darko Inc.
Unit Cost: Under $200
Production Date: 7/24/2007
Number of Displays: 1,100
Objectives: To communicate the many features and benefits of the Norelco G390 Grooming system and complement the existing equity associated with the Norelco brand name.

Client: Microsoft Canada
Country of Production: Canada
Distribution: Canada
Producer: Artisan Complete
Unit Cost: Under $100
Production Date: 10/1/2007
Objectives: Microsoft required a display that would communicate the launch of Halo 3 exclusively for Xbox 360 and drive a pre-sale initiative of the video game in Zellers stores. Challenges included promoting this game in a highly competitive category and differentiating Halo 3 from other video games.

Client: Boehringer Ingelheim Pharmaceuticals Inc.
Country of Production: United States
Distribution: Supermarkets
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $50
Production Date: 7/20/2007
Number of Displays: 1,200