Countertop Displays/Mats

Client: Estee Lauder, New York, NY
Product(s) Promoted: A full line of eye makeup, lip/cheek/nail and foundation products
Distribution: 2,000-plus stores
Production Run Quantity: 2,500
Introduction: 9/1/07
Intended Duration: 4 years
Dimensions (H x W x D): 84" x 18" x 19"
Weight: 90 lbs.
Budget Category (U.S.): $301-$350 (display only)
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2008 Contest Declaration

Client: Simple Shoes, div. of Deckers Outdoor, Goleta, CA
Product(s) Promoted: Eco-Friendly Shoes & Flip Flops
Distribution: Domestic & National Shoe Retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: 11/15/07
Intended Duration: 3 - 5 years
Dimensions (H x W x D): 78" x 24" x 24"
Weight: 12 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Trans World Marketing, East Rutherford, NJ

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Design of the Times 2008 Contest Declaration

Client: Vita-Mix Corp., Cleveland, OH
Product(s) Promoted: Commercial Grade Blenders
Distribution: Commercial food service showrooms such as Restaurant Depot
Number of Stores: unknown
Production Run Quantity: 2,000
Introduction: 2/15/08
Intended Duration: 1-3 years
Dimensions (H x W x D): 24" x 16" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Downing Retail Display, Copley, OH

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Design of the Times 2008 Contest Declaration

Client: Mars Snackfoods LLC, Hackettstown, NJ
Product(s) Promoted: Mars Filler Bars: Snickers, Milky Way, 3 Musketeer
Distribution: National
Number of Stores: Unknown
Production Run Quantity: 3,000
Introduction: 1/25/07
Intended Duration: 1 year
Dimensions (H x W x D): 5" x 15" x 15"
Weight: 2 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walgreens, CVS, Safeway
Production Run Quantity: 22,640
Introduction: 7/2/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 13" x 18" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Bushnell, Overland Park, KS
Product(s) Promoted: Serengeti Sunglasses
Distribution: Retail eyewear and specialty stores
Number of Stores: 900
Production Run Quantity: 975
Introduction: 2/6/08
Intended Duration: one year or longer
Dimensions (H x W x D): 14" x 11" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: RJ Reynolds Tobacco Co., Winston Salem, NC
Product(s) Promoted: Snus
Distribution: Convenience Stores and Tobacco Outlets
Number of Stores: 100,000
Production Run Quantity: 100,000
Introduction: 5/1/07
Intended Duration: Permanent
Dimensions (H x W x D): 23" x 10" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Alberto Culver, Melrose Park, IL
Product(s) Promoted: TRESemme Trial Size kits: Flawless Curls, Thermal Recovery, Smooth & Silky
Distribution: CVS/pharmacy
Number of Stores: 5,000-plus
Production Run Quantity: 5000-plus
Introduction: 2/15/08
Intended Duration: 30 Days or fewer
Dimensions (H x W x D): 15" x 26" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Chicago

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Design of the Times 2008 Contest Declaration

Client: Revolution Eyewear, Simi Valley, CA
Product(s) Promoted: Vintage tattoo eyewear
Distribution: High-end optical shops, boutiques worldwide
Number of Stores: 1,500 plus
Production Run Quantity: 500 (multiple orders)
Introduction: 6/15/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 23" x 11" x 16"
Weight: 16 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: International Display, Pawtucket, RI

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Design of the Times 2008 Contest Declaration

Client: Motorola, Libertyville, IL
Product(s) Promoted: W490 Phone
Distribution: T-Mobile Stores
Number of Stores: 1,400
Production Run Quantity: 1,500
Introduction: 10/17/07
Intended Duration: 12 months
Dimensions (H x W x D): 12" x 10" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2008 Contest Declaration