Countertop Displays/Mats

Retailer: Sears
Location: Chicago

Client: Mars Snackfoods LLC, Hackettstown, NJ
Product(s) Promoted: Mars Filler Bars: Snickers, Milky Way, 3 Musketeer
Distribution: National
Number of Stores: Unknown
Production Run Quantity: 3,000
Introduction: 1/25/07
Intended Duration: 1 year
Dimensions (H x W x D): 5" x 15" x 15"
Weight: 2 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walgreens, CVS, Safeway
Production Run Quantity: 22,640
Introduction: 7/2/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 13" x 18" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Bushnell, Overland Park, KS
Product(s) Promoted: Serengeti Sunglasses
Distribution: Retail eyewear and specialty stores
Number of Stores: 900
Production Run Quantity: 975
Introduction: 2/6/08
Intended Duration: one year or longer
Dimensions (H x W x D): 14" x 11" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: RJ Reynolds Tobacco Co., Winston Salem, NC
Product(s) Promoted: Snus
Distribution: Convenience Stores and Tobacco Outlets
Number of Stores: 100,000
Production Run Quantity: 100,000
Introduction: 5/1/07
Intended Duration: Permanent
Dimensions (H x W x D): 23" x 10" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

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Design of the Times 2008 Contest Declaration

Client: Alberto Culver, Melrose Park, IL
Product(s) Promoted: TRESemme Trial Size kits: Flawless Curls, Thermal Recovery, Smooth & Silky
Distribution: CVS/pharmacy
Number of Stores: 5,000-plus
Production Run Quantity: 5000-plus
Introduction: 2/15/08
Intended Duration: 30 Days or fewer
Dimensions (H x W x D): 15" x 26" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Chicago

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Design of the Times 2008 Contest Declaration

Client: Revolution Eyewear, Simi Valley, CA
Product(s) Promoted: Vintage tattoo eyewear
Distribution: High-end optical shops, boutiques worldwide
Number of Stores: 1,500 plus
Production Run Quantity: 500 (multiple orders)
Introduction: 6/15/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 23" x 11" x 16"
Weight: 16 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: International Display, Pawtucket, RI

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Design of the Times 2008 Contest Declaration

Client: Motorola, Libertyville, IL
Product(s) Promoted: W490 Phone
Distribution: T-Mobile Stores
Number of Stores: 1,400
Production Run Quantity: 1,500
Introduction: 10/17/07
Intended Duration: 12 months
Dimensions (H x W x D): 12" x 10" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2008 Contest Declaration

Client: Maybelline, New York, NY
Product(s) Promoted: Garner Anti Puff Eye Roller
Distribution: Direct-ship to fulfillment center
Number of Stores: 13,000
Production Run Quantity: 13,000
Introduction: 6/15/08
Intended Duration: Approximately 3 weeks
Dimensions (H x W x D): 14" x 18" x 12"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

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Design of the Times 2008 Contest Declaration

Client: Cascade Designs, Seattle, WA
Product(s) Promoted: Water Treatment Pump
Distribution: Outdoor Retailers, Sporting Goods Stores
Number of Stores: 250
Production Run Quantity: 250
Introduction: 4/25/08
Intended Duration: 3-4 years
Dimensions (H x W x D): 11" x 8" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Concept Designs Inc., Palo Alto, CA

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Design of the Times 2008 Contest Declaration