Countertop Displays/Mats

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Dasani one-liter bottles
Distribution: National distribution to c-stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 3/1/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 20" x 8" x 22"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: Ascendia Brands, Hamilton, NJ
Product(s) Promoted: Healing Garden 6.4-ounce Mist, lotions and Body Wash
Distribution: Walgreens, Shoppers Drug Mart and other mid-size retailers
Number of Stores: 8,000
Production Run Quantity: 17,000
Introduction: 4/21/08
Intended Duration: 3 Months
Dimensions (H x W x D): 13" x 19" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)

Client: Wyeth Consumer Healthcare, Madison, NJ
Product(s) Promoted: Various ChapStick products and Advil
Distribution: Walmart
Production Run Quantity: 30,000
Introduction: 1/6/08
Intended Duration: 1 year
Dimensions (H x W x D): 7" x 19" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Motorola, Libertyville, IL
Product(s) Promoted: Motorola RAZR2 Phone
Distribution: T-Mobile Stores
Number of Stores: 1,180
Production Run Quantity: 1,188
Introduction: 10/17/07
Intended Duration: 6 months
Dimensions (H x W x D): 17" x 8" x 7"
Weight: 4 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2008 Contest Declaration

Client: Carolee LLC, Stamford, CT
Product(s) Promoted: A limited-edition collection of Celebrity "Words to Live By" sterling silver bangle bracelets.
Distribution: International: Bloomingdale's, Fortunoff, The Bay, Lord & Taylor, Dillard's, Maboli
Number of Stores: 125
Production Run Quantity: 150
Introduction: 9/17/07
Intended Duration: 90 days for the 35th Celebrity Bangle Collection, with later transition to a permanent display for Sterling Sentiments Bangles
Dimensions (H x W x D): 10" x 12" x 9"

Client: Sanyo Fisher Co., Chatsworth, CA
Product(s) Promoted: Sanyo XACTI E1 Digital Camcorder
Distribution: BJ's Wholesale Club
Number of Stores: 100
Production Run Quantity: 100
Introduction: 5/1/08
Intended Duration: 2 years
Dimensions (H x W x D): 20" x 16" x 16"
Weight: 10 lbs.
Budget Category (U.S.): $351 - $400 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2008 Contest Declaration

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Safeway
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 7/20/07
Intended Duration: 2 months
Dimensions (H x W x D): 14" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Simple Shoes, div. of Deckers Outdoor, Goleta, CA
Product(s) Promoted: Eco-Friendly Shoes & Flip Flops
Distribution: Domestic & National Shoe Retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: 11/15/07
Intended Duration: 3 - 5 years
Dimensions (H x W x D): 78" x 24" x 24"
Weight: 12 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Trans World Marketing, East Rutherford, NJ

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Design of the Times 2008 Contest Declaration

Client: Vita-Mix Corp., Cleveland, OH
Product(s) Promoted: Commercial Grade Blenders
Distribution: Commercial food service showrooms such as Restaurant Depot
Number of Stores: unknown
Production Run Quantity: 2,000
Introduction: 2/15/08
Intended Duration: 1-3 years
Dimensions (H x W x D): 24" x 16" x 13"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Downing Retail Display, Copley, OH

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Design of the Times 2008 Contest Declaration

Client: Estee Lauder, New York, NY
Product(s) Promoted: A full line of eye makeup, lip/cheek/nail and foundation products
Distribution: 2,000-plus stores
Production Run Quantity: 2,500
Introduction: 9/1/07
Intended Duration: 4 years
Dimensions (H x W x D): 84" x 18" x 19"
Weight: 90 lbs.
Budget Category (U.S.): $301-$350 (display only)
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2008 Contest Declaration