Special Reports

The 2024 “Retailer Receptivity Guide” reveals how 54 in-store marketing tactics are received (or not) by 15 major U.S. chains.

Recognizing retail media's growing influence, digital marketing agency Goodway Group partnered with the Path to Purchase Institute to examine budget allocations, factors driving RMN investments, partnership challenges, and KPIs for measuring campaign success.

Our new proprietary research explores how brands and retailers can adapt to attract and keep long-term customers.

Shoppers remain divided in their attitudes to spending. Discover the motivations driving consumer habits and shaping the in-store experience in our latest survey.

Proprietary research from the Path to Purchase Institute, in collaboration with Skai, benchmarks retail media’s meteoric rise and offers statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.

The Path to Purchase Institute, in collaboration with Chicory, conducted a “Contextual Commerce Shopper Study” in September 2023. The proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

Our proprietary research digs into what agency professionals — and their CPG clients — really think about retail media.

Explore data that focuses on and shows opportunities to garner shopper attention, gain customer loyalty and elevate the in-store experience.

We surveyed 1,000 self-identified shoppers who shop in-store and/or online at least once per month at one of the 25-plus retailers we named who operate their own media networks. See what we learned.

This Special Report identifies the challenges and opportunities in retail media that are essential for commerce marketers to understand as they adapt their strategic roadmaps for this new age of media.