Proprietary research from the Path to Purchase Institute, in collaboration with Skai, benchmarks retail media’s meteoric rise and offers statistical guidance for CPG brands looking to make informed and strategic decisions on their retail media programs.
The Path to Purchase Institute, in collaboration with Chicory, conducted a “Contextual Commerce Shopper Study” in September 2023. The proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.
This Special Report identifies the challenges and opportunities in retail media that are essential for commerce marketers to understand as they adapt their strategic roadmaps for this new age of media.
The continued humanization of pets and the pandemic-spurred pet adoption boom is propelling the pet care industry — an $80 billion category in the U.S. for 2021 — into an era of explosive growth. Here are four trends fueling the momentum of this growing category ...