Examining the Agency Partnership Brand marketers are relying on their shopper agencies for expertise in collaboration, strategy and execution How Brands Can Thrive in a World Without Cookies Facing stricter limits on third-party data collection, digital marketers must seek new ways to engage with consumers without relying on behavioral targeted ads Shopper-Focused Excellence: Reggie Awards Grocery Delivery Facilitates Omnichannel Growth SM2 Commission Releases Industry Playbook 2021 E-Commerce Intelligence Chart A Work in Progress: The State of Shopper Marketing Organizations Growing responsibilities are making it even harder to identify ideal structures for shopper success Industry Seeks to Understand, Leverage Retail Media Networks Direct-to-Consumer: A Viable Option Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands A Tipping Point for the P-O-P Industry? Touchless merchandising and "Shop Online" signs are here to stay. But what about traditional P-O-P displays? First Previous 1 2 3 4 5 Next Last