Shopper Marketing Trends Report 2015 The Omnichannel CPG Shopper The FutureBuy 2014 study examines omnichannel shopping behaviors, and some CPG categories seeing increased activity Inside Insights, Part 2: New Tools for the Team Everyone is contributing as new shopper data sources drive more robust work In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance An industry report written by the Institute in collaboration with Menasha Overcoming the Barriers to Mobile Use in Stores, Part 1 Change Behavior or Wait for Change? Research: NRF's Back-to-School 2014 Survey Sales to approach $75 billion in second-largest spending season of the year Understanding Consumers' Local Search Behavior Buying Into Loyalty: Research Examines Attitudes Toward U.S. Loyalty Programs Data-Driven Shopper Marketing, Part 1: Digital Shopper Marketing 5.0 Target Women While They Wait Study says nine of 10 women engage with mobile during down time First Previous 8 9 10 11 12 Next Last