Shopper Marketing Trends Report 2016 Annual survey/report scrutinizes Walmart, top retailers while taking the temperature of path-to-purchase marketing Dell Studies the Purchase Journey Research identifies core needs and trip needs for consumer electronics shoppers Ethnic Marketing Research, Part 2: The Culture-Driven Purchase Journey New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase Studying the Use of Mobile in Shopper Marketing GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Supply Chain Optimization, Part 3: Scaling Up Long-Term Collaboration It's a full-time job... Own it. Supply Chain Optimization, Part 2: How to Collaborate Around Supply Chain Relationships, perception of benefits, time commitment and reliable data are key Supply Chain Optimization, Part 1: Why Collaborate Around Supply Chain? CPGs, retailers and service providers gain from ongoing strategic partnerships E-Commerce Insights Examining the online retail environment surrounding the OTC launch of Flonase First Previous 7 8 9 10 11 Next Last
