In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance An industry report written by the Institute in collaboration with Menasha Inside Insights, Part 2: New Tools for the Team Everyone is contributing as new shopper data sources drive more robust work Overcoming the Barriers to Mobile Use in Stores, Part 1 Change Behavior or Wait for Change? Research: NRF's Back-to-School 2014 Survey Sales to approach $75 billion in second-largest spending season of the year Understanding Consumers' Local Search Behavior Buying Into Loyalty: Research Examines Attitudes Toward U.S. Loyalty Programs Data-Driven Shopper Marketing, Part 1: Digital Shopper Marketing 5.0 Target Women While They Wait Study says nine of 10 women engage with mobile during down time IRI's 2013 New Product Pacesetters Shopper Marketing ROI: Benchmarking What Works Data from more than 8,600 shopper marketing programs uncovers best practices to improve program performance and ROI First Previous 9 10 11 12 13 Next Last
