Merchandising for Profit Successful practices in the home center channel The Point of Packaging Best practices in package design 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. Beer Shopper & Consumer Insights Hispanic Participation in Frequent-Shopper Programs Panel study finds participation lowest among less-acculturated shoppers First Previous 36 37 38 39 40 Next Last
