Becoming Aisle Experts: A New Vision to Deliver Greater Customer Value Changing Consumer Cooking Habits Half of All Heads of Household Too Tired for Meal Preparation Merchandising for Profit Successful practices in the home center channel The Point of Packaging Best practices in package design 2003 P-O-P Trends Report The economic forecast for the coming year isn't exactly rosy, but that won't stop product marketers from lighting up store aisles with new merchandising programs and P-O-P. Information Resources Report on Dollar Stores Highlights from the research firm's October 2002 channel report Shopper Loyalty and Advertising Effectiveness Insight Express finds pet owners true to their brands, shoppers attuned to circulars The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. First Previous 35 36 37 38 39 Next Last
