Retailer Attitudes Toward Account-Specific P-O-P Sizing the P-O-P Market Front-End Focus Best Practices for Superior Checkout Merchandising Coupon Trends Overview, 2002 Sluggish economy spurs search for deals FTC's 2001 Tobacco Ad Report P-O-P spending down, allowances and value-adds up in 2001 Creative Touches Examining the impact of brand communication and consumer promotion on the sales lift generated from displays Research: Labor Bureau Releases Consumer Expenditure Survey Convenience Store Sales Up, Profits Down in 2002 Price is Nice An Ad Age study finds price offers have the greatest influence on 'spur of the moment' purchases Display Equals Discount Results from a study on supermarket shopper perceptions conducted exclusively for the In-Store Marketing Institute First Previous 33 34 35 36 37 Next Last
