Magazine

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Shining the spotlight on the year’s best campaigns for shopper engagement.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.