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  • Member Spotlight (May-June 2024)

    Here’s a snapshot of industry leaders from the P2PI member community: Kind and Public Label.
    p2pi member spotlight
  • Crafting an OTC Strategy

    Brands can follow three essential steps to have an ‘always-on’ approach, writes InMarket's Lindsay Stewart.
    inmarket lindsay
  • What’s in Store for In-Store?

    The buzzwords in commerce marketing are many as of late, including in-store — specifically, in-store retail media — writes Editorial Director Jessie Dowd.
  • A Great Read on Shopping

    This latest survey provides a great read on the trends since the pandemic and how shopping evolves across a wide range of categories, writes Great Northern Instore's Dan Sabanosh.
  • Solutions & Innovations (May-June 2024)

    We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
  • Co-op’s Retail Media Journey

    Dean Harris, head of Co-op Media Network, discusses the retailer’s unique market position in the U.K., plans for the future and more.
  • The State of Content Management

    Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
    content management
  • The AI-Powered Creative Revolution

    What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.
  • Activation Gallery: Drugstore Beauty

    Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty.
  • Targeting the Tech-Savvy

    BelVita brings a gamified mobile experience to Target shoppers who drink coffee.
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