Magazine

We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You.

Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI, writes Editorial Director Jessie Dowd.

We present a case study for this 2024 REGGIE Award winner: Walmart Ugly Sundaes.

We present a case study for this 2024 REGGIE Award winner: I’m Just the Flu.

We present a case study for this 2024 REGGIE Award winner: Untold Beauty.

Multipurpose products with added health benefits are catering to growing wellness demand, but marketers must win over today’s more knowledgeable and discerning customers.

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories — in the U.S. and beyond.

We showcase five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards.

This year’s impressive list of 35 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Profiles of Mentorship winners Susan Bagley, Jayme Jansky Beck, Brittany Billings, Beth DeBona, Jen Hutchings and Donnalyn Smith.