Lowe's Unifies Designs Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Ace's Discovery Process Pays Off Retail Pressures Bring Closer Relationships The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well. Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising CO, HMR and ECR An Alphabet Soup of Opportunity in Supermarkets Burger King Adds Cini-minis to Breakfast Menu Taco Bell Unveils Two-Phase Promo McDonald's Brings Back Teenie Beanies P-O-P Quells Confusion in Massive Promotion Tub Toys Make a Splash at KFC P-O-P for HMR Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well? First Previous 719 720 721 722 723 Next Last
