Field Reports

Merchandising and marketing highlights from Big Lots' latest 10-K (for the fiscal year ended Feb. 1, 2003)

Merchandising and marketing highlights from Dollar General's latest 10-K (for the fiscal year ended Jan. 31, 2003)

Merchandising and marketing highlights from Dollar Tree's latest 10-K (for the year ended Dec. 31, 2002)

Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles.

Operators are demanding that product marketers supply signage that better conforms to their design image and adds to the uniform look of the store.

The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store