Field Reports

The manufacturer ran a campaign on Target.com elevating Black-owned brands and spotlighting its sponsorship of the 2023 Essence Festival of Culture this summer.

Total Wine & More received an exclusive launch window for the low-alcohol sparkling cocktail brand, which rolled out at select stores in June.

Red Bull GmbH is leveraging its Formula One racing team with a contest and exclusive can at Circle K.

Feastables, the gluten-free snack brand from YouTuber MrBeast (aka Jimmy Donaldson), expanded its retail reach recently by rolling out to 7-Eleven.

Unilever is running a program at Meijer that positions the manufacturer's frozen treats as ideal for each day of the week.

Aldi ran its fifth annual fundraiser in June to support a long-term goal of raising $10 million by 2027 for the nonprofit focused on curing childhood cancer.

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

Target teamed with Haleon for an “All for Wellness” campaign for the second year in a row this spring.

The manufacturer is touting multiple sustainability initiatives through in-store and digital activity.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.