The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.
Tied to the "Bridgerton" season 4 premiere, the launch further strengthens the personal care brand’s relationship with the mass merchant through yet another account-specific collection.
DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.
A limited-edition line of lip balms launched exclusively at Ulta Beauty as Olipop seeks to compete with functional soda category leader Poppi through co-marketing and account-specific releases.
Tarte Cosmetics partnered with Dunkin’ to launch a line of lip products exclusively at Ulta Beauty last summer as Dunkin’ continues to aggressively pursue collaborations with CPG brands.
Albertsons Cos.’ banner emphasized its Chicago ties at the start of football season by partnering with several brands, including P&G and PepsiCo, on promotions tied to their shared sponsorship of the Chicago Bears.
Nestle’s Pure Life made a $20,000 contribution to ShopRite’s Partners in Caring program to celebrate the 25th anniversary of the retailer’s hunger fighting program.
PetSmart has bolstered its selection of raw and natural pet food through a partnership with category leader Stella & Chewy’s, giving the brand a dedicated display fixture within most of its stores.
The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.
