Skechers Goes to Work New work boot line hits stores with displays and premiums Kraft P-O-P Dishes Out Meal Ideas, Incentives Pizza Hut Inc. and Sony Computer Team Up for Holiday Taco Bell of Central Florida Promotes Tie-ins with Vinyl Clings P-O-P Goes Hollywood Star Wars P-O-P Unveiled Amid Secrecy, Anticipation Taco Bell Spotlights Matchbox Kid's Meals Capturing a "Growing" Market Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them. Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Taco Bell Unveils Two-Phase Promo First Previous 5 6 7 Next Last