Marketing to Men Understand that their path to purchase can be short, and that many actually shop for fun Macy's Takes Shoppers 'Backstage' Lowe's Pads Tax Refunds ShopRite Throws 'Can Can' a Birthday Bash In the Black with 'Ops' Marketing Activision builds pre-order awareness through game footage and pre-launch retail events Target Keeps Busy During Holidays Cosmetics Come Out to Play Faced with blurred channels, younger shoppers and pricing pressures, brands mix technology and marketing tactics to spur growth Walmart Stages Holiday 'Hunger' Campaigns Walmart Deploys a Holiday App Best-in-Class Digital Shopper Marketing Campaigns A look at recent programs that integrate multiple digital touchpoints with retail First Previous 27 28 29 30 31 Next Last