Morrisons Focuses on Loyalty With Price Cuts The U.K. supermarket chain is offering its More Card members savings on more than 2,000 SKUs. Top 'In-Store Experience' Stories from July Whole Foods, Lowe's, Hy-Vee and others unveiled store initiatives and updates last month. Morrisons Adds Impulse-Buy Displays Near Checkout The U.K. supermarket chain recently rolled out specially designed "bays" to its self-service checkout areas to encourage impulse buying, particularly of health and beauty products.