P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.
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With retail media accounting for 1-in-5 digital ad dollars spent in Canada in 2023, Loblaw that same year launched its own retailer media network, Advance powered by Loblaw.
Loblaws has partnered with Nestle Purina’s Purina One to provide multiple bulk-purchase offers for members of the retailer’s PC Optimum loyalty program.