Whole Foods Market

Client: Clif Bar, Berkeley, CA
Introduction: July 2005
Product(s) Promoted: Various Clif and Luna Bars, and Clif Shot
Distribution: Whole Foods
Intended Length of Use: 2 years
Size of Run: 1,000
Dimensions (H x D x W): 52" x 20" x 20"
Weight: 50 lbs.
Producer: Cornerstone Display Group, Redwood City, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Natural, organic and healthy foods have exploded, but how do you merchandise the category?

Retailers, product companies starting to pay attention to the environmental bottom line