Whole Foods Market

Sales of organic, natural, and functional food and beverages are on the rise, but effective P-O-P is needed to justify price and raise brand awareness

Client: Hain Celestial Group, Melville, N.Y.
Introduction: March 2003
Number of displays: 250
Construction: Cherry wood grain laminate, edge-branded styrene header with four-color graphics
Distribution: Whole Foods stores, Wild Oats stores and major supermarket chains nationwide
P-O-P company: Flair Display, Bronx, N.Y.
Comments: Wood materials used in this display give the rack a natural look. The display gives Terra Chips an alternative display location and increased visual presence at retail.

An Alphabet Soup of Opportunity in Supermarkets