Zuke's Pet Treats Floorstand
Product: Zuke's all-natural dog and cat treats
Number of displays: 250 initially; reordered 500
P-O-P company: Icon Design and Display, Santa Rosa, CA
Distribution: Nationwide to specialty pet stores, outdoor stores, natural products stores, select Whole Foods locations
Introduction: April 2006
Duration: Permanent
Construction: Pine and Baltic birch
Set-up: Retail staff
