Whole Foods Market

A roundtable discussion of how brand "design language" connects with consumers at retail.

The dazzling new dance of stores and shoppers

Aside from the traditional checkout aisle impulse assortment, the candy and gum category isn't getting the respect-- space -- it deserves in-store

Client: Putumayo World Music, New York
Producer: Faulding Architecture, New York (design); KJ Woodwork, Austin, Texas (manufacturing)
Comments: Putumayo World Music's World Culture Center display brings world music to a Whole Foods Market store. It includes listening stations and a running DVD.

Retailer: Whole Foods
Location: San Diego

Retailer: Whole Foods
Location: San Diego

Premium brands enter supermarkets withthe help of an old packaging shape.