Walmart

Summer-long 'Share a Coke' campaign engages consumers and specific retailers’ shoppers

Walmart executive to discuss how the retailer is leveraging the digitally enhanced path to purchase

It's a brave new world as marketing researchers take a fresh approach with shoppers at the core.

Shopper marketing exec discusses the activations leveraging manufacturer’s sponsorship

Manufacturer encourages shoppers to buy product, create trick shots and post videos

Revitalized grocery chain says 'It's About Time' and strikes a healthy partnership

'Great American Bacon Cheeseburger' effort leverages popular country singer