Walmart

Kellogg Co.'s Pop-Tarts is running a display ad on websites such as bizjournals.com to tout the availability of a limited-edition "Spookylicious" frosted chocolate fudge SKU at Walmart.

PepsiCo activated its sponsorship of the University of Arkansas Razorbacks with price headers at local Walmart stores inviting shoppers to enter a sweepstakes by text for a chance to win tickets to the Arkansas versus Texas A&M Southwest Classic football game on Sept. 24.