Walmart

In Walmart's Action Alley, a half-pallet display stocking the new Fitbit Alta HR heart rate fitness wristband offers a free accessory.

Kroger’s e-commerce operation is being fueled by the retailer’s strength in loyalty and merchandising — and marketers are jumping on board.

Brand uses digital incentives, sports intensity to target busy consumers

Edgewell recently targeted Walmart shoppers with promotional packages of shave gel combined with a free Shick razor.