Coupon Trends Overview, 2003 Fewer but more targeted offers drive 2003 trends Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Schwinn's 'Phat' Display The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel Pedigree/Wal-Mart Paws to Recognize A case study from the Promotion Marketing Association's 2004 Reggie Awards Sara Lee Lovable Perfect Fit Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards Dove Beauty Bar at Wal-Mart A case study from the Promotion Marketing Association's 2004 Reggie Awards RFID: Coming to a Store Near You Retailers back uniform standards, but chip prices must fall before tagging of individual products is common Marshmallow Peeps Celebration Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards Wal-Mart, Home Depot Execs Headline P-O-P Show P-O-P Producer Trends 2004 P-O-P Design interviews P-O-P producers for their take on the business outlook, RFQs, and P-O-P materials trends First Previous 329 330 331 332 333 Next Last
