Display Penetration for IRI's New Product Pacesetters P-O-P Goes Multicultural Explosive growth of Hispanics leads wave of bilingual and ethnic displays Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede Wal-Mart Taps Target Vet PepsiCo Gets Down to Business at Sam's Club P-O-P Logistics: From Design Studio to Retail Product marketers, retailers employ varying methods to ensure P-O-P is set up, stays up Measurementality When in doubt, just follow these three words: Use. Common. Sense. Hasbro Goes Full Force for 'Star Wars' Toy Launch Wal-Mart Puts Events Behind 'All You' Magazine Wal-Mart Dresses Up for Prom Event First Previous 323 324 325 326 327 Next Last
