Schadenfreude, Morley Safer & P-O-P Kroger Sails with Nemo Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Dow Jones Offers WSJ Interactive Via In-Store Campaign Rubbermaid Inc.: Channel Innovators New Kiosk Network Taps Colleges With Video and Coupon Offers San Francisco Newspaper Agency Rolls Out LED Newstand Displays First Previous 12 13 14
