In-Store Innovation: How CPGs Can Win the New Path to Purchase Here are actionable takeaways for brands to drive sales in a dynamic environment. Sour Patch Kids Campaign at Albertsons Preps Gen Z for Work The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs. How Female Athletes Will Change the Brand Sponsorships Playbook in 2025 The rising interest and viewership of women's sports presents a compelling opportunity, says VML's Emily Habeck. VML, CommerceIQ Partner to Enhance Digital Shelf Performance The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite. First Previous 1 2
