Valassis

Print, digital coupon usage both strong and growing among value-oriented shoppers; focus on Hispanics, Millennials, others

Launches exclusive Lysol scent after conducting consumer panel research

Brands use Sunday coupons to drive retail support as well as consumer purchase

CVS provides a personalized alternative to print, but tipping point toward digital is still not here

With retailer support, U by Kotex educates target consumers via integrated campaign