Unilever’s Lipton tea brand launched four mobile videos – meaning they were produced for full-screen, vertical video viewing on smartphones – that tell the stories of some Millennial-aged tea farmers in Kenya.
Meijer activated Unilever's #brightFuture cause platform in a Jan. 8/12 circular feature offering $5 off a future receipt with purchase of $15 worth of Axe, Dove, Suave or Tresemme.