Meijer tied in to Unilever's March 19 FSI event with a feature in its March 19/23 circular offering a "buy three, get one free" deal on Dove Men+Care, Axe, Degree Men or Vaseline products.
Shelfbucks, Austin, Texas, and its beacon-enabled Smart Display system generated a comprehensive set of data points on how P-O-P displays perform in stores.