Black Magic Shine Tour The best retail-focused campaigns from Event Marketer magazine's 2005 Ex Awards Packaging Strategies: Color as the Point of Difference BP, Shell Fuel Car Giveaways Automotive P-O-P Gets Sophisticated In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach. Kmart Promotional Activity, 2001-2003 Shell Emphasizes 'Curb Appeal' for Gasoline P-O-P Equilon Enterprises Rolls Out Havoline Street Talker First Previous 4 5 6
