P-O-P Acceptance Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance A&W's Munster-Size Promotion Treats Shoppers to Halloween Fun ICEE Promotes Sip 'n' See straw Tobacco's Last Frontier As regulations restrict options, tobacco companies are fine-tuning their efforts to maximize their P-O-P programs Misty Mate Redesigns Its Packaging, Displays Star Wars P-O-P Unveiled Amid Secrecy, Anticipation Moretz Sports Promotes NASCAR-licensed Socks Sears Rolls Out "Bug's Life" Merchandiser Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Execution, Consistency Keys To P-O-P Success: Sears Exec First Previous 64 65 66 67 68 Next Last
