Effie Case Study: U by Kotex Launch Amazon, Apple Gain on 'Stores' Retailer List Home Depot Escalates 'Turf Wars' RadioShack Welcomes New CEO Dynamic Mobile To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it Mattel Brings Barbie & Ken Back Together Playing off 'breakup,' campaign targets multiple generations Consumer Electronics Report: It's More Show Than Tell Marketers of consumer electronics keep it simple by emphasizing product benefits and offering demos Sun Drop Goes Nationwide Once-regional soda uses in-store, online and sampling activity Kmart Happens Upon Easter Sears Declares 'Turf War' on Home Centers First Previous 16 17 18 19 20 Next Last
