TPN Commerce

Shopping list marketing platform AdAdapted will serve shoppable content to consumers during their pre-shop planning phase for TPN's food and household brand clients.

​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.

The Commission to Standardize the Measurement of Shopper Marketing (SM2) has released an updated version of its Industry Playbook that incorporates the results from three modeling pilots, providing further guidance around measuring effectiveness, including standards, benchmarks and best practices.

We’re Going to Need a Better Boat

Expecting shoppers to sustain pandemic-driven behavioral changes, brands and retailers are building up their e-commerce strategies

Exclusive on-pack promotion provides codes that can be redeemed for digital content