Pepsi Gets 'Smart' with Health Labels CVS Tousles Hair with Cristophe Line Shark Tale Video Swims into Aisles P&G's brandSaver Dreams with Martin Luther King Jr. Elizabeth Arden Plans Marshall Field's Makeovers Albertsons Starts to Quack Like Shaw's Not-So-National Brands Exclusive packaging isn't just for mega-retailers anymore Exceptions to the Rule No matter how many formal directives and spec sheets a retailer might print, the reality is that a lot of in-store marketing policies remain inscrutable. FSI Report: Dec. 5, 2004 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology First Previous 228 229 230 231 232 Next Last
