New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line For the Love of the P-O-P Game In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field. Skate Display Changes with the Seasons New Balance Endcap Showcases Shoe Line Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Tru-Fit Display Differentiates Brand from Competitors Rollerblade Intros 'Grinding' Shoe Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game Floorstand Propels Easton Sports' Bat Launch Standee Promotes Escalade Sports Mobile Basketball Hoop First Previous 8 9 10 Next Last
