Skechers

Concept store showcases brand’s latest technologies and lets consumers test products.

Efficient unit holds different shoe lines throughout year; reduces discarded P-O-P

Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets.

P-O-P Design interviews P-O-P producers for their take on the business outlook, RFQs, and P-O-P materials trends

Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy.

Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement

New work boot line hits stores with displays and premiums

Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms.

Britney Spears campaign marks Skechers' first celebrity brand