From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase 'The Hub:' Real-Time Loyalty Green Hills Market builds loyalty where the shopper, product and store converge. Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer Walgreens Key Executives Supervalu Celebrates Hanukkah Ahold Chains Deliver Holiday Rewards 'The Hub': Real-Time Loyalty Green Hills Market builds loyalty where the shopper, product and store converge. '10 Items or Less' Marketing Partnerships A case study from the Promotion Marketing Association's 2009 Reggie Awards Channel Report: Supermarkets Explore Small Formats Category Report: OTC Drug Reformulation The economy is fueling sales of private-label drugs; brands look to new products, ideas, sizes, strengths, benefits First Previous 12 13 14 15 16 Next Last
