From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase Course Correction: Does the Notion of Shopper Marketing Need a Reset? Brand marketers need to relearn their discipline to succeed at retail, according to RockTenn Merchandising Displays CMO Jon Kramer Walgreens Key Executives 'The Hub:' Real-Time Loyalty Green Hills Market builds loyalty where the shopper, product and store converge. Supervalu Celebrates Hanukkah Ahold Chains Deliver Holiday Rewards 'The Hub': Real-Time Loyalty Green Hills Market builds loyalty where the shopper, product and store converge. '10 Items or Less' Marketing Partnerships A case study from the Promotion Marketing Association's 2009 Reggie Awards Channel Report: Supermarkets Explore Small Formats Category Report: OTC Drug Reformulation The economy is fueling sales of private-label drugs; brands look to new products, ideas, sizes, strengths, benefits First Previous 12 13 14 15 16 Next Last
