Mars Advertising, Schawk Hire New Creative Directors Brief-ly Speaking Creative briefs, when done right, hold everyone accountable and can practically guarantee success Effie Case Study: Febreze Home Collection Launch at Walmart Effie Case Study: Gillette Fusion's 'Look Your Best. Play Your Best' Program at Walmart Dynamic Mobile To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it It's a Go on Green Pampers Program Supports Hispanic Mothers Online and sampling efforts target parents with coupons, sweepstakes The Tweet-able Shopper Marketing Summit Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. JCPenney Targets Style in Back-to-School Campaign First Previous 6 7 8 9 10 Next Last
