Path to Purchase Institute’s 26th annual Trends Report examines a variety of key issues that are influencing the future of shopper engagement. Members have an exclusive opportunity to begin reviewing the data.
Following months of losses and no hope of recovery, long-suffering electronics retailer RadioShack filed for bankruptcy protection on Thursday after reaching a deal to sell up to 2,400 of its approximately 4,000 stores as part of a reorganization plan.The news from the 94-year-old icon of the golde
RadioShack's chief marketing officer, Jennifer Warren, has left the company, becoming the second top level executive to depart during the crucial holiday season. Under Warren's direction the company had embraced somewhat edgier advertising, running campaigns such as this year's Super Bowl ad that p
RadioShack and Defense Mobile Corp. are partnering to offer the Connecticut-based wireless services provider’s new nationwide 4G LTE mobile services.The struggling electronics retailer this month will begin offering the services exclusively to the 50-plus million members of the U.S.