Procter & Gamble (P&G)

Client: The Procter & Gamble Co., Cincinnati
Size of Run: 550
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Permanent, Hair and Skin Care: Hair Cleansing Treatments
Objectives: The unit's goal was to drive regimen (shampoo, conditioner, styling products) trial. Since the unit held the full assortment of products, they were shelved by collection to allow the consumer to easily identify the right product for the desired effect. Durability was important because the unit was intended to stay up for six months.

Patent: US 6,192,608 B1
Issued: Feb. 27, 2001
Inventor: Bruce D. Williams, Round Lake, Ill.
Assignee: R.R. Donnelley & Sons Co., Chicago

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Patent: US 6,173,844 B1
Issued: Jan. 16, 2001
Inventor: Frederick M. Avery, Phoenix
Assignee: Gillette Canada Inc., Kirkland

Disney characters highlight decorating accessories units at mass merchants and home centers

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.